Monday, September 25, 2006

le petit ecolier - white choc

Le Petit Ecolier white choc cookies reveal what a strict taskmistress innovation can be. there was the little schoolboy, happy for 150+ yrs in his French milieu as a butter biscuit topped w/ a slab of milk choc. Then mkt forces intruded and he was forced to welcome a baby brother: a spinoff in dark choc. Not enough. So the parent co. spawned another sibling, EXTRA dark choc. Still not enough. so now: white choc. (there’s also been a couplo bastard cousins: hazelnut & crisped rice.) This white choc is pleasingly not too sweet; but all Le Petit Ecoliers are good - not too many ingredients and they use butter (vs. butter-flavored hydrogenated oil).

19 Comments:

At September 25, 2006 11:19 AM, Blogger Kirk said...

If I were Monsieur Ecolier, I would definitely demand to know exactly WHAT Madam Ecolier had been up to...

 
At September 25, 2006 11:51 AM, Blogger Twisted Link said...

Spanking a couple of french schoolboys it would seem. That's what they get for wearing a dress to class.

 
At September 25, 2006 11:54 AM, Anonymous coworker said...

Your NYCE trademark is so funny. And a levitating cookie, too. But what is the second picture of, exactly? It looks like the box, but the lettering is hard to see.

 
At September 26, 2006 8:03 AM, Anonymous chocolate brown said...

Is that a chocolate NYCE? If it is, you should sell those.

TT

 
At September 26, 2006 1:51 PM, Anonymous ms.ery said...

what a sweet, sweet story. it almost makes me willing to buy something with white chocolate. alas, however, i gravitate more to the evil dark chocolate characters.

 
At September 26, 2006 2:03 PM, Anonymous lollypop said...

White chocolate goes good with strawberries.

 
At September 26, 2006 3:05 PM, Anonymous oval-teen said...

I don't suppose there's a malt version of these cookies?

 
At September 27, 2006 5:46 AM, Anonymous Tina Turner said...

I forgot to add that when I was a little girl in Nutbush, I liked dark chocolate. Now that I live in Switzerland, I find myself more into white chococlate.

TT

 
At September 27, 2006 11:48 AM, Anonymous tg said...

1. to "coworker" (and i don't see how you can be my coworker since i work AT HOME and the only other "person" here is Ball, and i know for a fact that he is not reading this blog), the second photo is the side of the box which shows the various flavor spinoffs. if you click ON the photo, it's a little easier to see. but my digi-cam doesn't do a good shot on tight closeups.

2. "Tina Turner," i was sure i read a story in rolling stone or vanity fair or somewhere that said that tina turner had a villa in ITALY. not switzerland. i'm thus concluding that you are an impostor.

 
At September 28, 2006 4:51 AM, Anonymous Tina Turner said...

Actually, I have homes in France and Switzerland, but not Italy. I take it you've never been to my lakeshore home in Goldküste, the most exclusive district of Zurich?

Tina

 
At September 28, 2006 9:26 AM, Anonymous Tony Blair said...

That Chocolate Brown/Texas Toast/Tina Turner/Dean sure is one sick Third Way poseur.

 
At September 28, 2006 9:54 AM, Anonymous george w. bush said...

Yo, Blair! Wanna share some kisses with me? Geddit? Heh, he, he, he, he, he

 
At September 28, 2006 5:38 PM, Anonymous Barfly said...

ZZZZzzzzzzz [crickets chirping]

 
At September 29, 2006 8:48 AM, Anonymous bored to tears said...

Jeez, Louise, only one blog item this week???

 
At September 29, 2006 6:19 PM, Blogger Twisted Dog said...

DOES MADAM E.COLI HAVE SOMETHING TO DO WITH THIS SPINACH FIASCO?

 
At October 01, 2006 9:23 AM, Anonymous madam e. coli said...

dogs are the stupidest animals.

 
At October 01, 2006 9:32 AM, Anonymous a night in paris said...

stupid, but tasty!

 
At October 03, 2006 11:42 PM, Blogger Freudian Slip said...

Mmmm. reading this post makes me hungry!
I love your writing style by the way.
Matt

 
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