mint choc chip pop tart

They were free-sampling these last nite over at nokia, thus providing me w/ an instant blog item: mint choc chip pop tarts. so what, right? except that the mktg campaign for these is all about eating them frozen; the pop-tart peeps were handing them out ice-cold (from a retro-looking fridge). other priorities prevented me from eating it on the spot, as served, icy-cold (and besides, it seemed vital to get it home unscathed for a pic); after sampling it at room temp, I just hope it tastes better cold. Talk about sweet. Yuck. But how clever to push it as a snack competing w/ ice cream/novelty items, potentially expanding the pop-tart audience past the breakfast crowd.