Thursday, June 29, 2006

dreyer's slow churned, more flavors

First, the disclaimers & acknowledgements: hoo-ha to Dreyer’s for trying to go lower-fat w/ its slow-churned light ice cream, w/ 5 more flavors being added to the 30+ list: almond praline, cherry choc chip, double fudge brownie, PB cup, & raspberry chip royale. And it's not the WORST sweet item out there. But I’m sorry: this slow churned crap is god-awful. It’s touted as a miraculous process that creates a creamy texture; but there’s something weird about it. Something fake. Worse, it provokes an unpleasant reaction, GI-wise. Seriously, there’s something funky going on. Unfortunately, there’s so little innovation in ice cream right now that everyone’s copying it and idiots such as the WaPo are crediting it w/ reviving ice cream’s sinking sales w/out acknowledging that sales were sinking becuz everyone’s too scared shitless to intro truly new flavors (cuz "cherry choc chip", "double fudge brownie" etc ain’t really NEW).

30 Comments:

At June 29, 2006 2:43 PM, Blogger Kirk said...

We've had some of the "slow churned" stuff in the freezer for a couple of weeks. Glad to hear we're not the only ones who think it is dreck.

You have really outdone yourself on the links today, TG! Brava!!

 
At June 29, 2006 2:43 PM, Blogger suburban housefrau said...

I agree - I had a sample of this stuff late last summer when it came out and it was nas-tee! I'd just as soon eat a normal person's serving of good ice cream and let that be that.

 
At June 29, 2006 3:04 PM, Blogger BK said...

Glad we avoided it!

We stick to Hagen-Daaz Light -- good stuff when accompanied by a glass of Berry Blast (patent pending)!

 
At June 29, 2006 3:12 PM, Blogger Twisted Link said...

I don't know why anybody would fuck with ice cream. Taking a perfect thing and turning it into perfect crap just so you can eat more of it makes no sense.

 
At June 29, 2006 3:12 PM, Blogger Twisted Link said...

I don't know why anybody would fuck with ice cream. Taking a perfect thing and turning it into perfect crap just so you can eat more of it makes no sense.

 
At June 29, 2006 3:35 PM, Anonymous wise gal said...

Is it just me or is Twisted Link repeating himself?

 
At June 29, 2006 3:35 PM, Anonymous wise gal said...

Is it just me or is Twisted Link repeating himself?

 
At June 29, 2006 3:46 PM, Anonymous yuk said...

I noticed that. Once wasn't bad enough--we had to read it twice!!
:-(((

 
At June 29, 2006 3:46 PM, Anonymous Doublemint Twins said...

It's two, two, two links in one!

 
At June 29, 2006 3:47 PM, Anonymous Anonymous said...

I'm not a fan of Dreyer's and haven't tried the slow-churned stuff (nor do I think I will). But the Washington Post story does support the idea that it's turning things around for Dreyer's and for the industry, does it not?

 
At June 29, 2006 3:48 PM, Blogger Tom Cruise said...

I'm sorry, but Kate and I are holding a garage sale and we don't have the time to attend your little ceremony. However, we have sent you a gift so you won't feel too bad. It's used, but we already have a hard-bound deluxe copy and figured why put this one in the sale.

Also to you naysayers out there, here is PROOF that I've never been married before. I don't know this woman, and I never have.

On to the sale. We're clearing out some things in preparation for the move to the new house. Or Kate is, anyway. I like my current house quite a bit, but Kate and Suri will love the new place, which is lovely with no neighbors for miles in any direction, no roads leading to the place and complete, peaceful isolation, especially during beautiful long gray winter months. But she'll keep busy.

We're ditching some old home videos that I made in the basement. I think the quality is quite good however. Also, clothing, brick-a-brack and this and that. Come one, come all. It's not cheap, but I don't want the crap anymore.

 
At June 29, 2006 4:09 PM, Blogger Twisted Dog said...

THE WAPO STORY SPECULATES,
"It also may have helped rejuvenate the market for reduced-fat ice cream."

THEN IT SAYS,
"...(ice cream sales declined 1.4 percent in the 12 months ending May 21..."

THEREFORE, WE CAN ASSUME THAT YOU PEOPLE ARE MERELY REPLACING YOUR REAL ICE CREAM WITH THIS LOW-FAT JUNK, AND SOME OF YOU HAVE QUIT BUYING AS MUCH ICE CREAM AS YOU USED TO. DESPITE THE WAPO'S ATTEMPT TO PUT A FLUFFY FACE ON IT, THE ICE CREAM INDUSTRY IS GOING DOWN, ANONYMOUS, DOWN. I NOW RETURN TO LICKING MYSELF.

 
At June 29, 2006 4:56 PM, Anonymous icecreamhead said...

TG, once again you have NAILED IT!

Dreyer’s slow-churned light ice = NOT GOOD!

 
At June 29, 2006 8:27 PM, Anonymous clairevoyant said...

tg: LOVED the links, it was non-stop entertainment!!

And, Tommy, if you're selling anything from "Risky Business" like the tighty-whities or the sunglasses, I'll be there!

I'm sitting here finishing a carton of Ben & Jerry's Phish food, the best ice cream ever created, so Dreyers and Breyers aren't even on my radar.

 
At June 30, 2006 9:49 AM, Anonymous soofsayer said...

clairevoyant is not entirely wrong in her endorsement of ben & jerry's as a good ice cream. however, she has the flavor entirely entirely wrong. the best ben & jerry's flavor is clearly Black & Tan. an irresistible swirl of chocolate and malt-flavored ice creams, dark and not too sweet. get thee to a supermarket and try it! chop chop!

 
At June 30, 2006 10:12 AM, Anonymous tg said...

in response to anonymous, the WaPo story says specifically that "supermarket ice cream sales dipped in 2004"; i think the reason is that the 2 big companies (breyers/dreyers) went through a consolidation and, in the aftermath, stopped introducing new flavors (aside from cloning each other's flavors or adding yet more "homestyle vanilla" products).

the slow churned stuff IS boosting dreyer's sales. but to me, all it does is replace true innovation - which would manifest itself in new and interesting flavors - with a gimmicky "technology" that i believe has weird, unpleasant side effects.

 
At June 30, 2006 10:27 AM, Anonymous tg said...

i am no HUGE fan of braum's but i find it to be the most likeable non-boutique, non-premium option available locally. just last night, i had a bowl combining the Light "after dinner mint" flavor (mint ice cream with good chunks of andes-type mints mixed in) and peanut-cluster fudge, a peanut ice cream base with a peanut-caramel swirl and lots of choc-covered peanuts. braum's ice cream "melts" down into a nice, simple milk, which tells me it's good/"pure" ice cream, no froth pumped in, no bullshit

 
At June 30, 2006 11:47 AM, Anonymous clairevoyant said...

soof,
according to their website, the closest place to me that stocks black & tan is a Super Target 25 miles away. bummer.
next time i'm up there i'll stop by, but i won't be driving just for the ice cream. global warming, and all.

 
At June 30, 2006 11:56 AM, Blogger Scott Roche said...

I had the B&T and sadly, wasn't impressed.

I had a Braum's milkshake while I was in OK and it was yummy, but it was no Cook Out shake (an NC chain).

 
At June 30, 2006 12:03 PM, Anonymous soofsayer said...

NOT IMPRESSED WITH THE BLACK & TAN???
(hand to throat, gasping for air)

 
At June 30, 2006 4:26 PM, Blogger Twisted Dog said...

BLACK AND TAN ARE EXCELLENT COLORS.

 
At June 30, 2006 6:17 PM, Blogger Kirk said...

Don't forget red and white....

HAPPY CANADA DAY, everyone!

 
At July 01, 2006 6:02 PM, Blogger BK said...

And a Happy Back atcha, eh!

And all I wanna know is this: why are there no reports here from the W grand opening soiree this past Thursday?! Does nobody here hang with anybody that has botoxed sweat glands, a Mystic Tan and connections to Alexa Conomos' crew or the Fickle 500? Does Tim Rogers or his Wickness not fete invitations on any of the unwashed here?

Sooooooo disappointed... :-(

 
At July 01, 2006 6:44 PM, Blogger Kirk said...

Yeah, BK, but you can still be the first to review Craft -- a ritual that in New York requires $150 per person, and the mind of a chef to know what goes well with what. Let us know what you think of it ...

 
At July 01, 2006 11:13 PM, Anonymous tg said...

i really should have done something on the W opening, because almost nobody seems to have written about the darn thing

 
At July 02, 2006 11:03 PM, Anonymous Anonymous said...

I like my ice cream real and fattening. It's all about the moderation. If I'm even thinking of dessert, it had better taste good.

– Texas T-bone

 
At July 03, 2006 9:18 AM, Anonymous i heart dessert said...

I don't care for the slow-churned but some Light ice creams are decent - nothing fake, they just use a little more milk and a little less cream. I think I might even like 'em better than Haagen Dazs and Ben-and-Jerry's and those high-fat ones.

 
At July 04, 2006 4:36 PM, Blogger Anna said...

Eh, Dreyers.

I'm holding out for the new fish blood ice cream.

 
At July 30, 2006 10:16 PM, Anonymous Anonymous said...

Geez, what a bunch of nose in the air snobs. It seems like about 1/2 of the comments are from people that haven't even tried it but already know it tastes terrible.

I've tried 2 flavors and found them to be remarkably good. I actually tried it before I made my judgement. This diabetic is quite thankful that someone is trying to make a product that doesn't depend on huge amounts of carbs and fat to taste good.

 
At September 04, 2006 4:25 PM, Blogger Miss Tenacity said...

Dreyer's and Haagen Dazs are the same parent company, so when the Light HD flavors came out not long after the "slow churned" Dreyer's line..... I don't think its a coincidence.

Just look at the calories per GRAM of the HD Light vs the Dreyer's - exactly the same. So basically the Dreyer's is very very similar to HD but just with lots more air fluffed into the batter. (I say similar rather than identical because the HD ingredients list is still "purer" and shorter)

But I'm willing to bet the technology used to produce both is one and the same.

 

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