WF 365 SuperPremium ice cream
NOT new: WF's 365 store brand regular ice cream in big tubs & generic flavors. But more recently (a few mths, but still relatively new-ish), a Whole Foods 365 SuperPremium ice cream line has emerged, in pints only, w/ more intreeguing flavors incl. freestyle fudge, banana bomber, broadway brownie, cherry nation, drops of dough, double latte, triple swirl, vanilla velvet. (Some of those are just fancy titles for everyday flavors, but still.) The texture’s not as creemy as competitors such as HD* or B&J** tho the 310-cal count’s on an equal par.
*check out the cool "cafe latte crispy ice cream sandwich" they're sellin in japan!
**check out the cool "minter wonderland" flavor they're sellin in the UK!