You have ice cream shops and you have cookie stores. Somewhere in there is a high concept. Put em together! and you get an ice cream sandwich store: Pokey O’s, where you build yr own w/ 12 kinds of cookie + 10 flavors of ice cream. Go crazy - use 2 kindsa cookies. The concept isn't totally new: There's an ice cream sandwichery in L.A. called Diddy Riese which pioneered the idea in the ‘80s. But those folks are content 2B a single store (and charge $1 vs. $2 here); Pokey O’s is the seed of a chain, w/ more branches TK in the DFW area.
3034 Mockingbird Lane, near Horchow Finale, 214-987-1200 opening Jan 06