Pillsbury Kemp's ice cream bars
1+1=2: Pillsbury wanted to extend its reach (beyond refrig pie crusts biscuits dinner rolls frozen pancakes waffles toaster strudels cookie dough breadsticks etc.) and Kemp wanted to establish a presence outside its hometown Minneapolis. In January, the duo intro’d co-branded ice creams. Now, a line of novelties: choc chip cookie dough bar, cookiewich (like an ice cream sandwich), and ice cream brownie bar, a layer of brownie glued next to a rectangle of ice cream. Frozen novelty confections are said to be the big growth area in ice cream. These looked good, but one bar = 370 calories.
points to the pillsbury/kemp publicist for sending this great jpeg in about 10 seconds flat