Pumpkin: limited editions
If you like to follow food trends (and who doesn't), then limited editions & seasonal flavors are grist for your mill. Take pumpkin, currently starring in Starbucks’ pumpkin-flavored latte and Jack in the Box’ pumpkin pie shake, both back for limited runs. Pumpkin = fall. Very now. But what exactly is pumpkin flavor? Does Starbucks’ pumpkin-flavored latte actually taste like squash? Not really. JITB at least tells it like it is by adding the word PIE. But why not just ID it as "cinnamon-nutmeg"?