Friday, July 08, 2005

Extreme Pita

From the land that brought us Eugene Levy and the song O Canada comes Extreme Pita, a new chain that wants to do for pita bread what Chipotle is doing w/ tortillas. But why not cut Extreme Pita some slack; it’s entirely possible that its healthful (their word, not mine) pita sandwiches will be less despicable than the trough mentality at Chipotle. Started by two brothers, Extreme is bucking typical franchise wisdom by leapfrogging all the way down here to TX (also: CA, AZ, and new England); the first branch is on Belt Line but you know there’ll be more. Oh, the food: There are pita sandwiches (lotsa chicken), pita pizzas, and salads, and supposedly a viable selection of vegetarian items. Is the word "extreme" still viable, too?

5290 Belt Line Rd Ste#103, 972-980-0432

26 Comments:

At July 08, 2005 9:46 AM, Blogger Twisted Link said...

I could go for a frog's leg pita.

 
At July 08, 2005 11:00 AM, Anonymous jess truhart said...

we could use more pita sandwich options if they're good. note that the menu has falafel and a chicken souvlaki and that they use feta on pitas, so hopefully there is Greek and Mideast influences and they aren't just wraps in another form. also noted, sadly, that not all menu options are available in texas. do they think we have some food prejudices or what?

 
At July 08, 2005 11:01 AM, Anonymous d.b. cooper said...

i like the word extreme

 
At July 08, 2005 11:01 AM, Anonymous ms.ery said...

ms. tg: good item

 
At July 08, 2005 11:44 AM, Anonymous pita rita said...

do they make their own pita bread?

 
At July 08, 2005 1:01 PM, Anonymous jess truhart said...

pita rita: do you know hedary's lebanonese oven on belt line just west of coit in richardson? it makes its own pita. also yogurt cheese and lots of other good stuff.

 
At July 08, 2005 1:42 PM, Blogger TG said...

the pita bread is shipped in from a bakery in canada, byblos:
http://www.byblosbakery.com/

 
At July 08, 2005 4:00 PM, Blogger david said...

hey! i like chipotle! besides, the use free range chicken and beef... (if only they weren't owned by Micky D's)

as for the pita action, i'm also a fan of the pita (in general). i've tried the extreme version at a couple of franchise shows; i think it's pretty mediocre. much closer to subway than chipotle, tho i think i'd go pita over subway.

 
At July 08, 2005 8:58 PM, Anonymous charlotte ruse said...

david: how can we be sure that your comments aren't influenced by who's paying you? maybe if you gave us a word pic of the extreme pita sandwich instead of just calling it mediocre, it would be more convincing. for instance, my worry in looking at the pics on their web site was that those chicken strips might be prefab; if they are, that's a real downer. can you enlighten us?

 
At July 08, 2005 9:01 PM, Anonymous java joe said...

does anyone hear the pita, pita of defeat?

 
At July 08, 2005 9:02 PM, Anonymous mary hartman, mh said...

is starbucks coffe good with pita sandwiches?

 
At July 08, 2005 9:04 PM, Anonymous bobby flay said...

i can't believe a lousy oreo instant pudding got more comments than a new pita place. is this blog attracting a lot of fourth graders?

 
At July 08, 2005 9:51 PM, Blogger TG said...

bobby flay, you've honed right in on the problem with "good" items: no controversy! maybe you can explain this to poor ms. ery, who longs for a world where all the items are "good". alas, NYCE is like life: up and down, good and bad. the irony being that the bad items generate more delicious comments!
(and p.s. i'm glad to see the return of celebrities such as yourself! i think celebrities really dress up the place. that donald trump is extremely unreliable when it comes to posting comments.)

 
At July 08, 2005 10:05 PM, Blogger TG said...

charlotte ruse, i share your detest of that horrid pre-cooked chicken product. on the phone, the Extreme folks seemed more conscientious, but i don't suppose they'd brag that "yes our chicken comes in frozen pellets that we warm up". frankly, i always thought that was what chipotle did (free-range or not). but the absolute worst crime committed in that arena is roly poly, a dreadful chain that keeps expanding against all odds. no one will defend that place, i hope?

 
At July 08, 2005 10:19 PM, Anonymous doris said...

Ever closer to soylent meat.

 
At July 08, 2005 10:27 PM, Blogger TG said...

doris - YUCK! isn't that how cows get mad cow disease? eating their own kind? except, in our case, we'd get mad people disease. (p.s. nice linking skills! gold star!)

 
At July 09, 2005 6:04 AM, Anonymous jess truhart said...

this may be old news to most of you: just noticed last night that my kroger is carrying something called "Salad Pockets," pita halves already opened and ready to be filled with egg or tuna salad or whatever. I noticed because the store had a huge display and they were on special at 10 for $10. i bought a pack. haven't tried them yet, but they are made by kangaroo brands of milwaukee and according to their web site are sold in other texas stores. www.kangaroobrands.com (sorry, i don't have doris' linking skills)

 
At July 09, 2005 6:29 AM, Blogger TG said...

jess, that's interesting news. (news you can eat!) so how do they keep the pitas open? are they stuffed w/ styrofoam? is opening a pita so difficult that they need to be sold in an "open" state? (i wonder if the act of opening a pita deters people from buying them?) (and my linking skills don't match doris', either. technologically speaking, she's the bomb)

 
At July 09, 2005 9:48 AM, Anonymous jess truhart said...

actually, the pitas aren't as open as they look on the package illustration, but are cut through so you can stuff them really full without tearing. i had one this morning filled with scrambled eggs. as pitas go, its texture is not great, but the convenience is nice and it might have been better if i had toasted or nuked it first as the package suggests. by the way,the packaging is excellent: a resealable bag that you can actually open easily (just tear along the dotted line)and reseal. i probably wouldn't go out of my way to find these, but if i see them, might keep a package in the freezer for breakfasts or lunchs at the computer

 
At July 09, 2005 9:51 AM, Anonymous bobby flay said...

hey, terry, glad you like us celebs dropping in. your postings are interesting -- for the MOST part -- but a few of your correspondents sound a bit balmy. this does not include jess, who obviously is sincerely interested in food.

 
At July 09, 2005 10:11 AM, Blogger TG said...

if i had 4 more pita items, i'd proclaim this "pita week"! (with jess' contribution, i'd only need 3.) but good pita items are hard to come by. next week it'll be back to the same old candy, snax, and other nutritionally empty crap you've come to expect from NYCE

 
At July 09, 2005 11:23 AM, Blogger Twisted Link said...

Who the hell needs 60 pitas, or half pitas? Though if they were filled with soylent Doris I could see a party happening. 7-11 has been serving pita sandwiches for years, and so has nyce fave JITB.

When pitas came into contact with italians they transformed them into pizzas, which is a much better word and product.

 
At July 09, 2005 1:04 PM, Anonymous pita rita said...

I've never been to hedary's. I've had the southwest chicken pita with black beans and corn at Jack in the Box, I like that very much

 
At July 09, 2005 1:24 PM, Blogger david said...

charlotte - fair question...at this point, i only get paid by one company (finally broke down and got a real job instead of 'consulting'), and they own one concept: captain d's seafood. other than that, it's all in the past.

i do try to disclose when i've worked for someone in the past, but i try not to be too biased. that said, i try to work for restaurants where i like their product, 'cause i do love to eat!

i can try to enlighten you on the food quality of some places as TG brings them up. some of the places out there do some sketchy things to get prices down as low as possible.

not sure about extreme pita, as my only exposure was trying a sample sandwich at a show. it just didn't seem...very tasty. everything looked allright, it just didn't have much flavor.

 
At July 09, 2005 1:25 PM, Blogger david said...

hedary's = good. :-)

 
At July 09, 2005 4:19 PM, Anonymous jess truhart said...

i've had the sw pita at jack in the box, too,when my car was next door at ken's muffler and i was starving. thought it was good, but wasn't sure if extreme hunger was a big reason. have never bought any prepared food at 7-eleven; hardly go into any of their stores at all, in fact. they always seem to be on the wrong side of the street to where i'm going (and i know you can make left turns in and out of them).

 

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