Firehouse Subs

Yay, another new restaurant chain. Were it not for its compelling backstory, Firehouse Subs might be just another Subway or Quizno’s. But Firehouse, which is HQ’d in Jacksonville, Fla. was started by two brothers who used to be firefighters. Even 4 yrs after 9-11, firefighters are still v.v. hot. The chain has 180+ branches and counting, mostly in the southeast, decorated with fire memorabilia: hoses, helmets, coats, photos of fires, etc. This branch in Plano is the first in the area, but not to worry, the owners have a contract to develop 99 more.

Firehouse Subs, opening Monday May 16, at 2304 Coit Rd. (at Park), Plano. 972-673-0077.