supermarket pizza, an epic
FYI, this started out as a tout for California Pizza Kitchen’s new “Neopolitan” thin-crust pizzas, sold at grocery stores, about $5 a pop. But supermkt frozen pizza turns out to be hot + controversial. It's selling so well (up 2.1% in 2004, to $2.6 bil) that it's scaring the pizza huts of the world (sales = $20 to $30 bil). Foodies are into it: When I raved about CPK to my pal Stacy, she was ready w/ her new fave, Freschetta ("neither too saucy nor cheezy," she said. Stacy always has an informed opinion on just about any topic, esp. food). Spookily, Freschetta was just mentioned by D dining critic Nancy N on http://frontburner.dmagazine.com/; her mom hated it. So can we get back to my tout? Thank you. CPK has three flavors: Margherita (tomatoes & cheez), Sicilian (meats), and white (w/ spinach). Like any great saga, this has tragic ending: CPK's line is actually made by KRAFT. Kraft, the “category leader,” which also makes DiGiorno, Tombstone, and Jack’s. Sigh. Still, this is all better than Red Baron, right?
posted by TG @ 10:17 AM
1 comments
1 Comments:
Totino’s Party Pizza (and its cousin, Jeno’s Crisp ’n Tasty Pizza) sell more than 240 million frozen pizzas every year - making them the nation’s top-selling economy frozen pizza brands. I'd guess a discriminating diner like yourself would be pleased to learn you're right in step with the majority. Just FYI, Totino’s also markets hot snacks that kids love and can make on their own. Totino's Pizza Rolls, for ex, offer the great taste of Totino’s pizza but in a bite-size snack. easier to scarf after a night of "partying" (wink wink!)
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