supermarket pizza, an epic
FYI, this started out as a tout for California Pizza Kitchen’s new “Neopolitan” thin-crust pizzas, sold at grocery stores, about $5 a pop. But supermkt frozen pizza turns out to be hot + controversial. It's selling so well (up 2.1% in 2004, to $2.6 bil) that it's scaring the pizza huts of the world (sales = $20 to $30 bil). Foodies are into it: When I raved about CPK to my pal Stacy, she was ready w/ her new fave, Freschetta ("neither too saucy nor cheezy," she said. Stacy always has an informed opinion on just about any topic, esp. food). Spookily, Freschetta was just mentioned by D dining critic Nancy N on http://frontburner.dmagazine.com/; her mom hated it. So can we get back to my tout? Thank you. CPK has three flavors: Margherita (tomatoes & cheez), Sicilian (meats), and white (w/ spinach). Like any great saga, this has tragic ending: CPK's line is actually made by KRAFT. Kraft, the “category leader,” which also makes DiGiorno, Tombstone, and Jack’s. Sigh. Still, this is all better than Red Baron, right?