Tuesday, May 03, 2005

haagen dazs secret agent man

bizzy bizzy over at HD HQ. they
1. updated their iconic label
2. introduced a Light line with 50% less fat
3. pulled off a packaging switcheroo that was deliciously sneaky (though not as nefarious as Frito-Lay re-labeling their yucky Wow chips "Light"). HD, which is a Nestle property, took the "dessert extraordinaire" line (creme brulee, bananas foster, etc) which had been tanking in the supermarket and relabeled it to look like regular HD ice cream. no more faux-fancy label, no more corny "extrordinaire" name


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