Cocoa Via is hardly new. It's so not-new, it's not worth listing all the Web sites who've mentioned it. The basic premise - "chocolate that's good for you" - never appealed. what's the point of that? but it showed up at SuperT and was thus easy to buy. anyway, made by Mars/Dove (and the color scheme is very similar to Dove), it brags about its "cocoapro process" (and they even ® it to let you know it's special). saying it retains flavanols "to help promote healthy circulation". hmf. take a look at the pic. there is 1. a cardboard box. and inside 2. a cardboard shelf. on which rest the five bars. over them lies 3. a piece of double-layered glued cardboard. MUCH packaging. and what do you actually get, chocolate-wise? 5 wee .71-oz bars. maybe the size of a single twix. a box of 5 costs $5.99. or $1.20 per stick. now, admittedly, this is no noka. but it's still a helluva lot of $$. as for the flavor - it's dark choc and not very sweet. but you have to wonder: what exactly ARE "soy sterol esters"?