Tuesday, January 30, 2007

cocoa via

Cocoa Via is hardly new. It's so not-new, it's not worth listing all the Web sites who've mentioned it. The basic premise - "chocolate that's good for you" - never appealed. what's the point of that? but it showed up at SuperT and was thus easy to buy. anyway, made by Mars/Dove (and the color scheme is very similar to Dove), it brags about its "cocoapro process" (and they even ® it to let you know it's special). saying it retains flavanols "to help promote healthy circulation". hmf. take a look at the pic. there is 1. a cardboard box. and inside 2. a cardboard shelf. on which rest the five bars. over them lies 3. a piece of double-layered glued cardboard. MUCH packaging. and what do you actually get, chocolate-wise? 5 wee .71-oz bars. maybe the size of a single twix. a box of 5 costs $5.99. or $1.20 per stick. now, admittedly, this is no noka. but it's still a helluva lot of $$. as for the flavor - it's dark choc and not very sweet. but you have to wonder: what exactly ARE "soy sterol esters"?

9 Comments:

At January 31, 2007 3:31 AM, Anonymous Chochownd said...

Well it's about time!

 
At January 31, 2007 7:18 AM, Anonymous Tanya said...

I've been meaning to review these too, but just can't seem to bring myself to spend so much for a wee bit of chocolate!

 
At January 31, 2007 7:35 AM, Blogger Kirk said...

"Soy Sterol Esters" is how Sterol Esters introduces himself in Spanish-speaking countries.

And also a substance that is supposed to lower serum cholesterol.

Why is it that this post reminds me of Michael Pollan's piece in Sunday's NYT mag ... how nutritionists have ruined our diet?

 
At January 31, 2007 10:58 AM, Anonymous Big Puss said...

After I read and take a nap, I like a little chocolate. It keeps me regular.

 
At January 31, 2007 12:10 PM, Blogger Twisted Link said...

I've been looking for a SEARS brand ruler for some time now. Did you have to special order that?

 
At January 31, 2007 2:42 PM, Blogger BK said...

I bet these would be good with the new Fusion Energy Coffee from 7-Eleven. It's "fortifed" with guarana, yerba mate and ginseng.

First, you chug a grande so you can get your heart racing to 180 beats a minute and your BP to 260 over 120, then chew on some heart chocolate to keep yourself from passing out on the tollway to work.

 
At January 31, 2007 4:17 PM, Blogger Kirk said...

That cocktail could make for some interesting video while zip through the "ZipCash" lanes at the Wycliffe Toll Plaza

 
At January 31, 2007 7:08 PM, Anonymous ex coworker said...

What CocoaVia items did you sample? I tried the plain chocolate and found it to be boring, but that's all they had at the store at the time (a few weeks ago). I've since seen other choices, such as chocolate almonds.

 
At February 01, 2007 2:05 AM, Anonymous Marvo said...

Anything with the word "sterol" in it makes me want to protect my family jewels.

 

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