Juice It Up!

The topic of Smoothies offers endless fascination at NYCE HQ. but hey, it ain’t just self-indulgence: acc to Mintel, which does surveys of such things, smoothie sales rose 38% from 2003-2005 to reach $1.5 bil and will hit $2.5 bil by 2010. so this is important news, see. Thus stop the presses cuz a new chain hit dallas in aug: Juice It Up!, from cali (aren’t they all) (‘cept smoothie king = louisiana), w/ approx 120 branches in 7 states, and plans for 10-15 more in DFW over the next few yrs. a story in something called franchise wire says JUI’s smoothies have been picked as best in blind taste tests conducted by 3rd-party organizations, which surely sounds convincing; at the very least, it’s one of the good chains that uses unsweetened fruit (unlike evil you-know-who). of note: the store opened in lake highlands ctr next to the old shut-down WF, which has become an LA/Fitness

7215 Skillman St. (at walnut hill), 214-341-3661