Friday, June 03, 2005

Dove cookies, new-ish

"cookies" are the news but this photo better fulfills the NYCE mission

Dove has a new three-pronged line with 1. choc-caramels (yawn) and 2. ice cream (choc, caramel, mint, coffee, vanilla, superpremium, etc etc). But 3. the newsy item is the Dove Cookies. There are six: three Mrs.-Field’s-type choc-chip, and three Twix bar clones: i.e., a shortbread w/ choc & 3 kinds of goo (choc, toffee, and mint). They're good in a Twixxy way, but also remarkably similar-some-might-say-identical to the Cookies& line: Both have a concave cookie that holds a dab o goo.
Fact: Cookies&, Dove Cookies, and Twix are all made by Masterfoods.
Conclusion: Dove Cookies = savvy* repackaging of a product already in existence. But what the hey, I bought a box anyway.

* One bag Cookies&Milky Way: $1.48 for 25 cookies, marked down from $2.99 @ SuperT. One box Dove Mint Serenade, $2.99 for 15 cookies @ Walgreen's.


At June 05, 2005 8:12 PM, Anonymous Anonymous said...

I know why you bought a box. How can you resist Dove?

At June 05, 2005 10:27 PM, Blogger TG said...

oh it had nothing to do with irresistibleness. i bought a box becuz i knew it was the right thing to do for NYCE. and that's why i sampled the product, again and again. just a pursuit of truth (and dare i say excellence), that's all.


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