White Rock Coffee Co.

After a year in the making, White Rock Coffee Co. is good to go. This independently owned coffeehouse-roaster at Northwest Hwy W of Ferndale comes from Bob and Nancy Baker, who live in the ‘hood. She was in software; he had a furniture store in Oregon and a West-Coaster's obsession with coffee. They're using PC beans -- fair trade (which guarantees the farmers get a fair wage) and beans certified by the rainforest alliance -- and roasting them onsite, thus fresh fresh fresh. The location, next to an animal hospital and a JITB, used to be a popeye’s chick but the Bakers rebuilt from the ground up with a Hill-Country-meets-urban theme … high ceilings, corrugated metal, stainless steel, stone. They'll have pastries from the best purveyors (Empire, Cheesecake Royale) and wanna have music on weekends too.

Opening Friday May 27 at 10105 E. NW Highway, 214-341-4774.