Hershey's Kissables

Let’s see, little choc bits w/ a colorful candy coating. M&Ms, right? Oh but these are shaped like a chocolate chip (tho Hershey would have you say that they’re shaped "like a kiss" xcept there is no such shape). Anyway there you have it, the "new" Kissables, which hershey’s hopes will expand the Kiss audience beyond smkts and into convenience stores. Cuz, what w/ the Hershey bars & reese’s cups & so on, there aren’t enough hershey’s consumers at conv stores already. Ouch, look out, data: Only 3% of Hershey’s Kisses are sold at conv stores, compared w/ 35% for Reese's and 20% for Hershey's bars.