von dutch energy drink
Energy drinks all have the exact same stuff, it’s just which age group is being targeted and how. The entertaining thing is seeing the cola guys scramble for a piece of the action. It doesn’t seem that complicated but their efforts so far (Coke’s KMX & Full Throttle; Pepsi’s Amp & new Mountain Dew MDX) have bombed. Coke’s latest tack is to outsource: It’s pairing up w/ the people behind the gross (tho moderately successful) Rockstar on Von Dutch Energy Drink, another Red Bull wannabe in a camo-colored can, hoping to lure in baby teens who know the brand cuzza its stupid trucker hats.