Monday, March 27, 2006

Black Raspberry ice creams

In any other context, the new Black Raspberry ice creams by Godiva and Haagen Dazs would be cause for celebration. Black raspberry, a N.E. fave, is a flavor w/ complexity, sophistication, élan, and etc. But the bandwagon jumping here only underscores the cluelessness among ice cream cos. wherein every mfr feels compelled to do the same thing. Oh for those days in ’99 when Dreyers intro’d Dreamery w/ 18 innovative flavors. The current lineup is down to 3: black rasp avalanche, waffle cone, & choc truffle. And one hates to be a pessimist but add this up: 1. CoolBrands, Dreamery’s boneheaded corp parent, doesn’t list Dreamery as one of its brands. 2. But it does list Godiva. 3. the ingred list for both ice creams is identical (except the new godiva product doesn't have ground-up vanilla beans) (And it should be noted here that HD does have black raspberry as an ingred, unlike the other two.) Is Dreamery, which started the whole #!&$ thing, now a lame duck?

8 Comments:

At March 27, 2006 11:27 AM, Blogger Kirk said...

Why would a company introduce a fruit flavor under a brand known for chocolate? Boneheaded is an apt description!

Next up ... Haagen Dazs French Onion Soup Dip?

 
At March 27, 2006 11:37 AM, Anonymous Lee said...

Isn't Dreamery a Dreyer's brand? And of course, Dreyer's is owned by Nestle. Nestle, Unilever, and Coolbrands are on the receiving end of nearly every packaged ice cream transaction. The Ice Cream Industrial Complex has their tentacles everywhere...

 
At March 27, 2006 11:49 AM, Anonymous tg said...

hello, let's take a moment to acknowledge the return of world-travelin' kirk

 
At March 27, 2006 4:23 PM, Blogger Kirk said...

World-travelin', it wasn't. But it was a hell of a lot of fun, and the food ... oh, the food!

 
At March 27, 2006 4:27 PM, Anonymous clairevoyant said...

kirk,
it looks like they both have chocolate "chunks", maybe that's the key?
tg,
tough to get to some of the links today, but i LOVE the subject! might have to forego my current spartan routine and sample these!

 
At March 27, 2006 7:53 PM, Blogger Twisted Link said...

It's because of SYNERGY! The product doesn't matter, because the brand name brings in the bank. And when you ruin one good name, you can just buy another one. But what happens when all the good products and their good names have been corrupted? THEN WHAT?

 
At March 28, 2006 6:42 AM, Anonymous m.b. said...

T.G., it looks like you were able to sample some of that ice cream? Which one is the best/your favorite

 
At April 06, 2006 1:12 PM, Anonymous Anonymous said...

Dreyer's handed off the Dreamery line to Cool Brands, which discontinued it months ago. Whatever stock is out there is the last we'll ever see. Too bad, I preferred them to Ben and Jerry's and their Apple Pie a la Mode was one of the best ice cream flavors of all time.

 

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